Upset Hindus are urging Gold Coast (Queensland, Australia) based activewear company “Flow Yoga Wear” for immediate withdrawal of leggings carrying images of Hindu deity Lord Ganesha; calling it highly inappropriate.

Distinguished Hindu statesman Rajan Zed, in a statement in Nevada today, said that Lord Ganesha was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to adorn one’s legs. Inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees.

Zed, who is President of Universal Society of Hinduism, also urged Flow Yoga Wear and its CEO to offer a formal apology, besides withdrawing Ganesha Leggings from its website and stockists.

Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.

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Zed further said that such trivialization of Hindu deities was disturbing to the Hindus world over. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the followers, Zed added.

Products of Flow Yoga Wear; whose tagline is “Lovingly Made in Australia” and which claims to “promote ethical wear”; include leggings, tops, tees, necklaces and kimono. Besides selling online, Flow Yoga Wear, which is the inspiration of Gold Coast local Kylie Morris, also has stockists in New South Wales, Victoria and Queensland. Product description of Ganesha Leggings, which is priced at AU$75.00 and is claimed to be “100% Australian made and designed”, states: “Grant us Always New Energy, Spirit & Happiness Lord Ganesha!”

In Hinduism, Lord Ganesha is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.

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