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NEW DELHI: Hindustan Unilever’s new advertisement for Surf Excel is under-fire and has evoked an extreme reaction from some Hindutva supporters.
Angry with this Holi-themed advertisement for a detergent, right-wingers want to #BoycottSurfExcel and #BoycottHULproducts and succeeded in trending. .
Many accused the ad promotes “love jihad”, the conspiracy theory floated by Hindutva supporters.
Angry with ad, Twitterati trend #BoycottSurfExcelhttps://t.co/RYarqfr9xX— DNA (@dna) March 9, 2019